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Fintech Explained with Category Types and Fintech Examples

Fintech refers to “financial technology” that improves and streamlines how financial services are delivered to consumers and businesses.

Technology is rapidly evolving, presenting new ways financial institutions offer products and services to consumers and businesses.

With the rise of smartphones and the internet, the way we interact with banks and manage our finances has changed dramatically ⏤ Enter the world of Fintechs.

One popular example of Fintech is Cash App. If you’ve used the Cash App platform to quickly send or receive money, purchase stocks and bitcoin, you’ve put the power of fintech to work for you.

What is fintech

Fintech is short for “financial technology” and refers to the use of technology to provide innovative financial products, services, and solutions for both businesses and consumers.

Fintech companies leverage advancements in software, algorithms, and mobile apps to provide financial services that are more convenient, efficient, and affordable than traditional financial services.

According to data at Statista, North America and South America contain the most startup Fintech companies at 11,651. In 2023, the United States ranked first in terms of the number of Fintechs globally.

Types of fintech and fintech examples

There are many different types of fintech but here are the most popular fintech examples in broad categories that encompass many different technologies:

Tech giants

Companies like Google, Apple, and Amazon have entered the fintech space, leveraging their tech expertise and customer reach to offer innovative financial products and services. Google Pay, Apple Pay, and Amazon Pay are examples of how these tech giants are integrating payments into their ecosystems, making it easier for consumers to make transactions.

Fintech banks

Fintech banks are digital-only banks that operate without physical branches. These banks offer a range of services, including checking accounts, high-yield savings accounts, and debit cards, all accessible through mobile apps. SoFi Bank is an example of an FDIC-insured licensed fintech bank that is known for its user-friendly interfaces, generous welcome bonus, low fees, student loan refinancing, personal loans, mortgages and innovative features.

One popular feature is customers’ debit card purchases are automatically rounded up to the next dollar and deposited into their savings Vault. Varo Bank became the second fintech company to seek FDIC insurance, following SoFi.

Go2bank is another example of fintech bank with checking, savings and credit builder accounts. GO2bank is a brand of Green Dot Bank, Member FDIC.

Digital banking

Online-only or app-based banking services that provide customers with a variety of financial products like checking and savings accounts, debit cards and credit-builder accounts. Fintechs that provide digital banking services are NOT licensed banks. Chime, Upgrade and Current are examples of financial technology companies, not banks, that provide digital banking services. Customer deposits are FDIC-insured through partner licensed banks.

Traditional financial institutions

Established banks and financial institutions are also embracing fintech and incorporating digital technologies into their offerings. Many banks now offer mobile banking apps, online investment platforms, and digital wallets to cater to the changing preferences of their customers.

Payment processing

Payment processors like PayPal, Stripe, and Square have revolutionized online payments, making it easy for businesses to accept payments online. These companies offer secure payment gateways and streamlined checkout experiences, enabling seamless transactions for both businesses and consumers. Companies that offer online payment solutions, mobile wallets, digital payment platforms, and peer-to-peer payment systems.

Lending and borrowing

Online platforms that facilitate peer-to-peer lending, crowdfunding, and digital lending services, often bypassing traditional banks. Fintech lenders like Upstart, Upgrade and Universal Credit can offer personal loans to people with all types of credit through the use of innovative technology and nontraditional data — like college education, job history and residence — to qualify borrowers.

Wealth management

Applications that offer budgeting, financial planning, investment management, and robo-advisory services like the SoFi Invest commission-free investment platform that allows users to buy and sell stocks, ETFs, and cryptocurrencies through a user-friendly interface.

The Acorns robo-advisory platform makes investing easy by taking control on behalf of the user. Acorns analyzes your information and risk level to suggest one of five portfolios spanning from conservative up to aggressive. Investors can adjust their level of risk at any time.

Blockchain and Cryptocurrencies

Technologies like blockchain and cryptocurrencies (e.g., Bitcoin, Ethereum) that provide alternative methods of transferring and storing value securely.


Innovations in the insurance industry, such as digital insurance platforms, usage-based insurance, and AI-driven underwriting. These companies use technology to make insurance more affordable and accessible.


Regulatory technology that helps financial institutions comply with regulations more efficiently using automation and data analysis.


Platforms that allow businesses or individuals to raise funds from a large number of people, often for specific projects or ventures.

Financial Data Analytics

Services that provide insights and analysis using financial data to aid decision-making for individuals and businesses.

Benefits of Fintechs

Fintech has had a profound impact on traditional financial services by offering quicker, more user-friendly, and often more cost-effective solutions. It has also brought financial services to underserved populations like unbanked people and introduced new ways of accessing and managing money.

Here are a few benefits of fintechs:

  • Convenience. Fintech services can be accessed from anywhere, at any time, using a smartphone or computer. This makes it easier for people to manage their finances on the go.
  • Efficiency. Fintech services can automate many financial tasks, such as bill paying and investment management. This frees up time for people to focus on other things.
  • Affordability. Fintech services can be more affordable than traditional financial services. This is because fintech companies do not have the same overhead costs as banks and other financial institutions.
  • Improved customer experience. Fintech companies are focused on delivering a seamless and personalized customer experiece. By leveraging data analytics and AI-powered algorithms, fintech companies can offer personalized financial products and services tailored to individual needs. Chatbots and virtual assistants provide round-the-clock customer support, answering queries and resolving issues in real-time.
  • Accessibility. Fintech services can be more accessible to people who are underserved by traditional financial institutions. This is because fintech companies can reach people who live in rural areas or who do not have a credit history.
  • Security. Fintech companies take security very seriously and implement robust measures such as encryption, two-factor authentication, regular security audits, and compliance with industry standards and regulations.

Fintech startups to watch out for

The fintech startup scene is vibrant and dynamic but there are some things to watch out for. There are some standard regulations that cover areas such as data privacy, anti-money laundering (AML), know-your-customer (KYC) requirements, cybersecurity, payment processing, lending, and crowdfunding but here are some things to watch out for.

  • Accessibility. Most fintechs physical locations where consumers can seek assistance. This poses a challenge for individuals who value face-to-face interactions or need help navigating intricate financial matters.
  • Cybersecurity threats. Like any digital industry, fintech is susceptible to cyber attacks, data breaches, and hacking attempts. These threats can compromise sensitive customer information, leading to financial losses and reputational damage.
  • Rapid technological advancements. Fintech companies often leverage cutting-edge technologies and innovations, which can introduce new security risks that need to be addressed.
  • Regulatory risks. Meeting regulatory requirements for security can be complex, and failure to comply can lead to legal and financial consequences.
  • Third-party dependencies. Fintech companies may rely on third-party vendors for various services, and the security practices of these vendors can impact the overall security of the fintech platform.
  • Operational risks. Businesses today face volatile operating environments. The Douugh banking app closed in March 2023. Douugh partnered with Choice Financial, an FDIC-insured community bank so customers were refunded their deposits but Douugh’s advertising partners were left unpaid.

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